Project Description
PROJECT BRIEF
The Indianapolis Children’s Choir is a decades old performing arts group in Indianapolis, IN, that needed an update to their recruitment efforts. The staff at the ICC wanted something fresh and cinematic that could be used to recruit more youth into the program without feeling antiquated and stuffy.
THE CHALLENGE
Working with kids is always a challenge in and of itself, but anytime you are casting someone to represent an entire group it is an even larger one. Luckily, we found three great kids for the campaign that embodied the spirit and talent of the organization.
THE SOLUTION
We were able to create three different commercials that were all part of the same campaign to drive recruitment efforts. We shot all of the pieces in a creative and cinematic manner with a youthful tone that is meant to grab both kids’ and parents’ attention when they view them.
FINAL RESULT & CLIENT COMMENTS
RGB Hill took an artistic product and produced videos that not only had a high degree of artistry themselves, but more importantly were the most effective tool I had in my marketing toolbox. They resonated with singers, parents, patrons and donors. I couldn’t recommend the skill and expertise of RGB Hill more highly.