Project Description

Mark Roscoe Logo

PROJECT BRIEF

Mark Roscoe Designs creates beautiful couture dresses and men’s ties and wanted something equally as beautiful to show their style. The design philosophy of “Make a statement without uttering a word” carries through as the concept of the commercial as well.

THE CHALLENGE

The commercial needed to embody the spirit of the brand without any dialogue, complete with drama and intrigue. As a concept, we wanted the idea of beautiful things crossing paths with a fleeting opportunity to be with one another.

THE SOLUTION

We developed the idea of a photoshoot at the beautiful Drake Hotel in Chicago where the male, who wears a Mark Roscoe tie, and the female, wearing a Mark Roscoe dress, briefly catch each others’ eye and a playful romantic chase ensues to find one another as they daydream about their future passion.

FINAL RESULT AND CLIENT COMMENTS

When it came time to create a brand commercial, I looked for a production team that understood the story I wanted to tell and the feeling I wanted to capture through my design. The RGB Hill team fulfilled every expectation that I set. They were professional, efficient and available for long editing sessions. The result…A three time Emmy Award winning commercial.
Mark Roscoe Design

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