Project Description
PROJECT BRIEF
Roehl began providing motor carrier service in 1962 with a single truck. Today, Roehl Transport is one of the 100 largest trucking companies in the nation. Roehl Transport called RGB Hill to plan and create a series of commercials to recruit experienced drivers.
THE CHALLENGE
The commercial needed to showcase the pride and spirit that Roehl drivers have. As a concept, we wanted the idea of Roehl drivers leading the trucking field and being in charge of their own future, and we wanted to do it with more than just pretty truck shots.
THE SOLUTION
We developed the idea of witnessing Roehl drivers from across the country hitting the road and working together in a cinematic and inspiring manner. The piece bleeds pride and beauty out of every shot and illustrates an inspiring reality that drivers experience.
FINAL RESULT AND CLIENT COMMENTS
We’ve worked with the RGB Hill team several times and have found them to be creative, insightful and efficient. From planning our projects to working through revisions, RGB Hill’s professional and thoughtful approach gave us confidence and assured the finished products were of the highest quality. We highly recommend RGB Hill.