Project Description

PROJECT BRIEF

The Sears Craftsman brand is America’s choice when it comes to hand tools, but many people don’t know much about their other lines of lawn and garden tools. For this project, Sears wanted to showcase a wide variety of their offerings in quick, digestible videos for web use.

THE CHALLENGE

Showing the features and benefits of many lawn and garden tools is a difficult thing to do because they are sometimes dangerous to be close to. Additionally, many of the features are things you can’t even see.

THE SOLUTION

We crafted a series of spots that showcased someone working in their yard using the yard tools and were able to show all of the highlighted features by using some partial disassembly, slow motion, and intimate shots accompanied by an informative voiceover.

FINAL RESULT & CLIENT COMMENTS

We’ve worked with RGB Hill on multiple projects and have been impressed by their team’s abilities. Not only does the team nail creative briefs, but they adapt easily to changing conditions and quickly build out production processes that allow for efficient shooting.
Sears

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