Quality video content is quickly becoming the primary content format – for websites, advertising, in-store displays, and anywhere eyeballs might be looking. If you run a business or at least an online sales arm, and you don’t have a strategy for including video content in your marketing, your business is probably already being left behind.
If you’re considering adding video content to your site but are worried about the necessary costs, production skills, or any other barriers, keep reading for our top 5 reasons why video content is worth it. It is probably even easier than you think to develop and deliver.
QUALITY VIDEO CONTENT IS THE MOST ENGAGING
Visitors to your site have, statistically, a very short attention span. Hoping that your written content is straightforward and interesting enough is one way to go, but you have little control over what your viewers will focus on, what order they will seek out information in, and how long they will persevere with trying to read your website for written info before they leave your site and look elsewhere. A video centrally located in your page is impossible to miss, scales down easily for mobile optimization, and your as in control of your sales pitch as if you were giving it in person or in a movie theatre.
QUALITY VIDEO CONTENT DRIVES TRAFFIC AND BRAND AWARENESS
Adding a video to your website can increase traffic by as much as 200 per cent, and about 70 per cent of market research participants report more interest in a brand after watching engaging video content.
QUALITY VIDEO CONTENT IS PREFERRED BY NEARLY EVERYONE
It’s not only youth and millennials that embrace online video. In a recent Forbes study, it was found that 59% of executives actually prefer to watch a video instead of reading only text if they are both made available to them.
QUALITY VIDEO CONTENT STRENGTHENS BRANDS AND VALUES
As well as conveying useful information about a particular service or product, every one of your content videos represents a chance for your to strengthen your brand with the use of colours, sound, music, tone of voice, articulate imagery and good editing. You don’t need to be a genius at this stuff – you contracted a professional graphic designer to create your logo, and you can easily contract freelancers to develop video branding and storytelling elements for use in all your videos. Even tiny start-up companies will find it easy to hire a voice actor with years of experience to do all the voice-overs you need.
QUALITY VIDEO CONTENT IS EASY TO INTEGRATE
It can be tricky and time consuming to check that all your content works well with the ever-increasing list of devices your customers might be using to access it. Fortunately, streaming platforms such as YouTube and Vine make it easy to ensure that your video content plays perfectly across all devices. As hardware and software needs change, YouTube or Vine will handle all of that for you.